What is amanah

Amanah is an Arabic word that means trust, a sacred responsibility. In Islamic tradition, it is the essence of every transaction and every relationship - carried by Prophets, fulfilled by the righteous. Our name is a promise: to guard what is entrusted to us with integrity, dignity, and truth.

the brand mark

The square brand hallmark reflects stability and balance - like the Ka'bah, the spiritual axis of the world.

Our font is inspired by early Kufic calligraphy, revered for its clarity, geometry, and Qur’anic heritage. The hamza nestled within Amanah is deliberate - grounding the word in its true phonetic identity, like a hidden jewel that completes the whole.

Curated Coin & bar Edges

Zoom into any of our coins, and you'll see a finely curated edge - each ridge carefully minted to reflect both tradition and precision. These aren't just decorative; they deter tampering, preserve value, and speak to the extraordinary care we take in minting. Every groove is a testimony to our craftsmanship.

The mountain and cave

At the base of the dunes lies a subtle rise - a mountain, and beside it, a cave. This is a quiet homage to Jabal al-Noor and Ghar Hira, where revelation first descended. The hill represents the ascension of belief; the cave, its deep reflection. Together, they remind us that legacy is often carved in solitude - sacred, still, and eternal.

Above them, as if by divine design, a myriad of sand dunes ripple like light itself - echoing the brilliant radiance that accompanied Archangel Jibra’il (alayhi as-salam). That sacred light surges across the horizon and reaches the very edge of our coins and bars - down to the finest millimetre - captured in our master finishes. Every grain, every gleam is intentional, honouring the divine trust placed in Amanah.